Case Study: Whāriki Te Tai Tokerau

“If you want to be a successful person, hang around with successful people.” - Eric Rush

Project

Event Promotion and Management

Team Members

Edith and James

Overview

Whāriki Te Tai Tokerau engaged us to support their event promotion and management, aiming to sell out their upcoming event, WhārikiX, and ensure a seamless experience for attendees.

Roles and Contributions:

Edith:

• Crafted engaging blog posts and social media content to build anticipation and drive interest in the event.

• Ensured all written content aligned with the brand’s voice and objectives, effectively reaching the target audience.

Example Posts

James:

• Managed the technical aspects of the event, including running EDMs (Electronic Direct Mail) campaigns and handling the ticketing platforms and CRM.

• Conducted interviews with event speakers, capturing insightful content for promotional purposes.

• Edited and prepared videos for social media, adhering strictly to the brand guidelines to maintain a consistent and professional image.

Results:

• Sold-Out Event: The team’s efforts in content creation, technical management, and promotional activities led to a sold-out event.

• Successful Execution: The event was a resounding success, with smooth operations and positive feedback from attendees.

Conclusion:

Through a combination of strategic content creation and effective technical management, Edith and James helped Whāriki Te Tai Tokerau achieve their event goals, demonstrating the power of cohesive teamwork and expertise in driving successful outcomes.